YouTube has taken a key step towards the globalization of content by announcing that its long-awaited multilingual audio feature will be available to all creators in the coming weeks. This tool, which allows you to add dubbed tracks in different languages to any video, promises to change the dynamics of digital distribution and the way in which users around the world access audiovisual content in their local language.
The initiative comes after a testing phase that began in 2021 and expanded to high-profile channels, such as MrBeast, in 2023. Now, the feature opens up to the global YouTube community, allowing any creator to adapt their videos for viewers in South Korea, Brazil, India and many other international markets.
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Case studies such as chef Jamie Oliver’s channel, which tripled its views after adding tracks in other languages, or Mark Rober’s, who publishes videos in more than 30 languages, illustrate the potential of the tool. In addition, YouTube is testing localized thumbnails, making it even easier to connect with specific audiences around the world.
For creators, the multilingual audio feature opens new avenues for monetization and international expansion.By allowing videos to “speak” in multiple languages, the opportunities to attract subscribers and improve advertising revenue outside the home market are multiplied.It is also possible to adapt the video thumbnails according to the viewer’s language, giving a personalized touch to each audience.
YouTube’s recommendation is: creators should start planning translations and voices for their videos, as early adoption of this tool can significantly boost viewing figures and engagement with new communities.
The multilingual audio feature, powered by artificial intelligence, can be activated and managed from YouTube Studio on a computer.The process consists of accessing the advanced settings, enabling automatic dubbing, and selecting the target languages.Creators can review and publish dubbed tracks, or delete them if they don’t meet their expectations.
The system can generate tracks in more than 30 languages and continues to expand its compatibility.Viewers can switch between the original audio and dubbed versions with ease, and even indicate their preferences for audio language and titles.
To optimize the quality of automatic dubbing, it is important to correctly set the original language of the video, speak clearly, and review tracks before publishing them.If you have native collaborators, their review can avoid interpretation or synchronization errors.Although the system does not allow you to manually edit the generated tracks, it is always possible to delete or unpublish them if necessary.
There are some limitations, such as the maximum length of the video, the presence of little dialogue or incompatibility with certain languages not yet supported by the platform.
With the expansion of the multilingual audio feature, YouTube makes it easier for any channel to internationalize its content, reach new audiences and maximize its impact.Automatic dubbing, combined with localized thumbnails and an increasingly personalized ecosystem, makes the platform the global meeting point for creators and viewers.
Adopting this function means opening the door to millions of new views, positioning the channel in strategic markets and transforming the way audiovisual content is enjoyed and shared around the world.
