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This rally has not only elevated the company’s valuation but also led to its shares experiencing the largest intraday rise on record to date.
The most recent edition of Spotify Wrapped became a global phenomenon, with more than 300 million users interacting with the feature and generating more than 630 million shares on social networks.
This level of engagement was a key factor in the increase of 38 million active users in a single quarter, the largest number ever seen in Spotify’s history, explained co-CEO Alex Norström.
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In the latest quarter, Spotify reported revenue of 4.53 billion euros ($5.39 billion) and earnings per share of 4.43 euros ($5.27), beating Wall Street estimates.
Spotify’s push comes against a backdrop of high competition, especially with Apple Music, which also hit all-time highs in audience and subscribers in 2025. Although Apple did not reveal updated figures, it last officially reported 60 million paying subscribers in 2019.
Both platforms are celebrating their best years, highlighting the continued appeal of audio streaming and innovation in the user experience.
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The success of initiatives like Wrapped not only strengthens the bond between the platform and its users, but also demonstrates the potential of personalization and social participation as key drivers of growth in the digital streaming economy.
Spotify Wrapped is an annual feature that compiles and presents each user’s music summary for the year in a personalized way.As December approaches, the platform analyzes the listening habits of each account, including the most played songs, artists, genres and podcasts, as well as the total time spent on music.
Using this data, it generates a visual and interactive experience, with graphics and summaries that allow the user to discover what musical trends were and easily share it on social networks.
The Wrapped not only shows personal statistics, but also includes trivia, achievements and comparisons with other listeners globally.In addition, it offers automatic playlists with the most listened to songs and highlights special moments, such as the first artist discovered or the most repeated song of the year.
This feature has gained popularity for its playful and social nature, as it encourages interaction and the exchange of musical tastes between friends and digital communities.
