Effective communication is one of the most important pillars to transform a small business into a recognized brand.During the festive season, WhatsApp Business becomes the best bridge between small and medium-sized businesses (SMEs) and their customers, allowing them to resolve questions, offer products and make sales in an agile manner.
The app for small and large business owners presents tools designed to optimize the customer experience and facilitate management for business owners in times of high demand.
WhatsApp Business offers key features that can make a difference in customer relationships and business growth.Below are five of the most effective:
Implementing these WhatsApp Business tools helps SMEs adapt to changing market demands, improve customer experience, and maximize growth opportunities, especially during key times like the festive season.
WhatsApp and WhatsApp Business are Meta messaging applications, but they are designed for different audiences and uses.WhatsApp is the standard version and is mainly used for personal communication between friends, family or social groups.It allows you to send messages, make voice or video calls, share files and create groups, but it does not include specific functions for companies.
On the other hand, WhatsApp Business is designed for entrepreneurs and small businesses that seek to manage communication with their clients in a more professional way.
This version allows you to create a business profile with relevant information such as address, hours and description of the business, in addition to offering exclusive tools such as automatic welcome messages, quick responses to frequently asked questions, tags to organize conversations and the possibility of displaying product or service catalogs.
Thus, WhatsApp Business helps improve customer service and facilitates promotion and direct sales, while traditional WhatsApp focuses on personal use.
