The South Korean band BTS maintains uninterrupted global relevance thanks to technology, which enhances its presence in searches, social networks and streaming platforms, while the members fulfill obligations and prepare their next shows.The group has established itself as a benchmark in the digital universe.
BTS maintains a historical dominance in search engines and social platforms.In 2025, the group was recognized as the most searched boy band in the entire history of Google.During that year, despite its members’ mandatory military service, BTS continued as the number one K-pop group in global searches, while V (Kim Taehyung) topped queries in 77 of the 81 countries analyzed by Google Trends.
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The role of the fandom, known as ARMY, is central.This community uses platforms such as
BTS’s digital strategy is also supported by its audiovisual catalog, distributed on the main streaming platforms.Disney established itself as the group’s main ally for original content, launching the side-series BTS Monuments: Beyond The Star, which reviews the first ten years of its career, and the travel reality show Are You Sure?!, starring Jimin and Jungkook.
Other productions such as In the SOOP: Friendcation, with V and the Wooga Squad, and individual documentaries—j-hope IN THE BOX and SUGA: Road to D-DAY—expand the group’s presence on the platform.Netflix offers the reality show Kian’s BizarreB
On Prime Video, the docuseries Hope on the Street explores j-hope’s passion for dancing, while Jinny’s Kitchen shows V as part of a Korean restaurant in Mexico.The official Weverse platform brings together emblematic series such as Run BTS!, Bon Voyage and BTS GAYO, strengthening the link between the group and its global audience.
The ARMY phenomenon transcends the category of traditional follower.The community operates as a decentralized network through fanbases specialized by country or function, coordinating campaigns and activities that impact beyond the musical environment.
On platforms such asTutorials and digital calendars optimize global participation.
Activism and digital philanthropy are another pillar: in 2020, fandom matched the group’s $1 million donation to Black Lives Matter in less than 24 hours.In addition, they promote constant charity campaigns and have managed to intervene in political events, such as the Tulsa rally in the United States, and protect social protests.
The economic and cultural impact is notable.The ecosystem generated by BTS and sufandom contributes more than USD 4.9 billion annually to South Korea’s GDP.The phenomenon also encourages tourism and learning the Korean language, while the mention of any product by a member of the group usually sells out of stocks worldwide in a few hours.Technology and the global community have made BTS a unique case in today’s music industry.
