In a strategic move that reinforces its commitment to digital innovation, TV Azteca announced an alliance with the global mini-game platform PlaysOut, with the aim of bringing instant gaming experiences to millions of users in Mexico through its TV Azteca En Vivo application.
The collaboration will allow the PlaysOut catalog to be integrated directly into the app, expanding the entertainment offering without users having to make additional downloads.
With this partnership, TV Azteca consolidates its digital transformation strategy by incorporating interactive and high-value products into its ecosystem.
The television station, considered one of the most relevant Spanish-language content producers worldwide, is now betting on mobile entertainment as a key growth axis.
The integration of mini-games responds to the growing demand for dynamic digital experiences accessible from mobile devices, strengthening the value proposition of its official application.
PlaysOut technology allows mobile applications to integrate a curated library of classic and new games easily and efficiently.
This means that users will be able to access thousands of titles directly within the TV Azteca En Vivo app, without having to install external programs.
The system stands out for its light and adaptable integration, which facilitates a fluid and fast experience.
This feature has positioned the platform as an attractive solution for both technology companies and audiences looking for immediate entertainment.
The director of TV Azteca Digital, Emilio Aliaga Arciniega, stressed that the main objective is to bring innovative products to Mexicans that elevate the experience within the application.
As he explained, this evolution will allow us to offer increasingly attractive content that is aligned with current trends in digital consumption.
For his part, Alex Wang, CEO of PlaysOut, highlighted the relevance of collaborating with a leader in digital media and services in the country, pointing out that the alliance will make it easier to bring top-notch gaming experiences to millions of people within the applications that are already part of their daily lives.
The deployment of the mini-game catalog is planned for the first quarter of 2026.
This launch will mark the beginning of a long-term collaboration focused on enhancing the future of interactive mobile entertainment in Mexico and the region.
With this initiative, TV Azteca not only expands its digital portfolio, but also positions itself as a key player in the convergence between traditional media and interactive experiences.
The partnership between TV Azteca and PlaysOut represents a firm step towards the evolution of digital consumption in the country, where television and gaming converge to offer new forms of entertainment on a single platform.
