The Colombian financial ecosystem is experiencing a transformation not seen before: Nubank, the neobank founded by David Vélez, reached fifth position in the savings account segment by total amount deposited in February 2026, surpassing institutions with decades of experience.
This milestone makes Nubank the only purely digital bank within the top 10, traditionally dominated by conventional banking, and marks a new chapter in the digitalization of financial services in the country.
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The arrival of Nubank has energized competition in a sector historically dominated by few players.According to Gabriel Santos, president of ColombiaFintech, the neobank has “captured the hearts and savings” of Colombians, democratizing access to banking products and generating an improvement in profitability rates for accounts and CDTs.
In addition, it has delivered more than COP$760,000 million in profitability to its clients, demonstrating that technology can be an ally of savings and financial inclusion.
The rise of Nubank has also forced traditional banks to accelerate digitalization and offer better conditions, benefiting all users.The neobank, which already has more than 127 million clients in Latin America, has managed to build a solid reputation in Colombia thanks to the transparency and consistency of its offer.
A neobank is a financial entity that operates exclusively in the digital environment.Unlike traditional banks, it does not have offices or long lines;The entire relationship with the client occurs through an app or platform.
This reduces costs and streamlines processes, enabling free services, affordable transfers and a user-centric experience with instant notifications and automatic savings tools.
In terms of security and regulation, neobanks typically operate under a full banking license or payment institution license, ensuring state oversight and protection of funds, although the legal scope may vary.This technological simplicity meets the expectations of a generation that values immediacy, transparency and ease of use.
Unlike the situation in 2024, when no digital bank was on the list of the main savings players, Nubank’s presence in the top 5 confirms that the adoption of digital banking is much more than a fad.It is an efficient response to the demands of those seeking to manage their money without complications, without lines and without hidden costs.
The consolidation of Nubank in the Colombian market anticipates a regional and global trend in which digital banks will continue to gain ground, driven by technology, cost reduction and user preference for personalized services accessible from anywhere.
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