The last edition of the Super Bowl was a key moment for Latin music and the global reach of the event, with Bad Bunny’s performance at the halftime show.
The Puerto Rican artist attracted an average audience of 128.2 million viewers, surpassing this year’s television average and setting new records for digital interaction and on social networks.
Measurements by Nielsen, the American audience analysis firm, placed the “Bad Rabbit” show above the 124.9 million viewers who tuned in to the game in the United States, although it was slightly below the record reached by Kendrick Lamar in the previous edition.
“The Puerto Rican artist’s show reached a figure of 128.2 million viewers, placing it in the fourth historical position among the most viewed presentations during halftime of the event,” the report stated.
The recent figure confirms the impact of Latin music on the main American sports showcase.
The Bad Bunny phenomenon extended beyond television.
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The official NFL platforms also reported unpublished figures.
The three most viewed videos in league history now come from Bad Bunny’s halftime show.
The clip titled “Only Thing More Powerful Than Hate Is Love” racked up 179 million views on Instagram, becoming the most popular of all time for the league.
In addition, the moment in which Bad Bunny listed the countries of America before throwing the ball reached 168 million views on Instagram and 100 million on TikTok.
The impact even reached musical consumption: Apple Music reported that listening to Bad Bunny songs multiplied by seven after the show, especially songs like “DtMF”, “BAILE INoLVIDABLE” and “Tití Me Preguntó”.
More than half of digital views came from international markets, according to the NFL.
The final global audience number will be announced next week, and the figure of 124.9 million viewers in the United States is expected to increase considerably when international data is added.
The international following, driven by social networks, expanded the projection of the urban singer and Latin music in the most watched sporting event on the planet.
The show, which fans called the Benito Bowl, included Latin American cultural symbols.
In the final part of the show at Levi’s Stadium, the reggaeton artist asked for a blessing for the American continent and mentioned the countries of the north, center and south, accompanied by flags from the entire region.
The political and cultural differences were evident in the media coverage, while Bad Bunny’s performance was celebrated by the Latin community and his followers around the world.
The success of the show placed the artist as the first Spanish-speaking Latin soloist to lead the Super Bowl halftime show, accompanied by figures such as Lady Gaga and Ricky Martin.
