The start of Shakira’s residency in El Salvador represents an unprecedented tourism impact for the Central American country.The event, scheduled at the Jorge Mágico González National Stadium, not only brings together thousands of followers of the Colombian artist, but also redefines the positioning of San Salvador as a destination for large-scale shows in the region.
According to preliminary data shared by the Minister of Tourism, Morena Valdez, more than 30,000 visitors from Guatemala purchased tickets to attend the performer’s concerts, exceeding the organization’s initial expectations.
Added to this figure are attendees from:
Which confirms the international projection of the show and its ability to attract regional and extra-continental tourism.The flow of visitors has caused a significant rebound in the demand for tourist services, with full occupancy in hotels in the capital and in surrounding areas of tourist interest.
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“We are at one hundred percent hotel occupancy, both in the city and in the Sub City area,” said Valdés, who also highlighted the role of Shakira’s residence in consolidating El Salvador as a meeting point for Central American tourism.
The organization of the event launched the micrositioquechivoaqui.sv/pleca-shakira, which centralizes tourist information, suggested routes and logistical details for both national and foreign visitors.
This digital platform allows you to consult maps, mobility alternatives and recommendations to take advantage of your stay in the country.The website is aimed at guiding and inspiring the visitor, offering everything from proposals for urban and out-of-town tours to information on must-see destinations, accommodation options and gastronomic suggestions.
Logistical deployment and coordination between the private sector and government entities have been key elements for the success of the residency.Both the Vice Ministry of Transportation and the National Civil Police and the Medical Emergency System participate in the organization of the security, mobility and public service operation.
For her part, the Marketing Manager of Two Shows, Gloria Villacorta, stressed that the magnitude of the event positions El Salvador as a reference in the region for large production shows, opening doors for future international events with similar characteristics.
The promotion of alternative tourist destinations and the dissemination of urban and rural tours are part of the strategy to extend the stay of visitors and diversify the experience.The official microsite proposes connecting the historic center of San Salvador with other attractions, facilitating mobility and access to tourist services through updated information accessible from mobile devices.
Given the volume of attendees and the influx of international tourists, the authorities insist on the importance of following the recommendations for mobility, road safety and health standards during the five dates of the event.
The Minister of Tourism highlighted the relevance of collaboration between all entities involved and the private sector to offer a safe and satisfactory experience to those who chose El Salvador as a destination to enjoy Shakira’s residence.
