You can always look at the half full or empty half of a glass.Because depending on the context, an increase can be significant or seasonal and a decrease can be a bad sign or a reference that is too high.
Possibly the latter can be applied more sensibly when evaluating the result of the first month of the year of the Argentine automotive market in the field of patenting 0 km cars.And that context should not only be seen as a photo but as part of a film that is just beginning and that at the end of the year will show a contrasting scenario with what was seen in recent periods.
The official registry indicated this Friday at the last minute that 66,080 units were patented in total and only 62,749 in the two categories that concentrate the operations in which those who buy are mainly private users, that is, in cars and light commercial vehicles (vans and pick-ups).
The%20provision%20isworth%20because%20the%20ca%C3%ADda%20against%20january%20of%202025%20in%20the%20c%C3%B3mputo%20absoluto%20is%204.9%,%20but%20in%20these%20two%20classes%20is%20higher%20since%20than%20reaches%20the%205.3%.%20And%20if%20it deepens%20the%20in%C3%A1lysis,%20this%20retraction%C3%B3n%20it%20gives%20especially%20in%20the%20utilitarianos that%20had%20a%20considerable%20decrease%20from%208%%20compared to%20the%20same%20month%20from%20to%C3%B1oprevious.
But although industry executives have been pointing out since the end of last year that January would be a record month that would exceed the 69,000 units of January 2025, the fact that that figure has not been reached cannot be taken as bad news, because this was the second best month since January 2019, meaning that only once were more new cars sold than at the beginning of the year.
Look%20at%20half%20of%20full%20glass%20should%20not%20take%20to%20simplicity%20of%20magnify%20that between%20December%20and%20January%20the%20market%20has%20had%20a%20crefoundation%20of%20174,4%.%20Because December%20is%20always%20the%20worst%20month%20of%20a%C3%B1o%20and%20January%20the%20best,%20except%20exceptionalcircumstances%20like%20the%20que%20se%20lived%C3%B3%20a%20ends%20of%202023%20in%20the%20that%20a%20devaluation%C3%B3nnnecessary%20and%20corrective%20of%20a%20distortion%C3%B3n,%20paralysis%C3%B3%20las%20sales%20of%20almost%20%20of%20the next%20quarter.%20of%20fact,%20between%20December%20of%202024%20and%20January%20of%202025,%20growth%20was%20higher%20to%C3%BAn,%20of%20217%.
What is interesting to observe was the manufacturers’ strategy between the end of last year and the beginning of this year.The context is once again fundamental because after three months of sustained sales declines as a result of the provincial and national legislative elections, it was only in November that the economy began to normalize and credit began to reappear thanks to a drop in interest rates in the financial system.
This is how some brands decided to bet heavily on closing 2025 with numbers more in line with the previous original projection, while others started with an idea and then changed it.The extremes were Toyota and Stellantis.
The first ensured that Hilux ends the year as the best-selling vehicle, bringing the number of patents to double that of the rest of the models.This does not happen if there is no decision by the brand to offer benefits to users, and it was logical because the Yaris had led the patenting table until November, but could not maintain its pace of operations due to lack of stock due to the interruption of the flow of units from Brazil, which was only manufactured again this year.
Opposite,%20Stellantis%20was%20in%20search%20of%20that%20position%20n%C3%BAmero%201%20with%20the%20Fiat%20Cronos,but%20when%20they assumed%20that%20that%20effort%20could%C3%ADa%20compromise%20%20sales%20of%20January%20(amonth%20with%20a%20volume%20of%20m%C3%A1s%20of%20150%),%20they released%20that%20goal%20and%20redirected%20thoseactions%20to%20start%20better%202026.
The result could not have been more eloquent.While the Hilux remained in first place in January with 3,403 units, the Cronos was less than 200 cars behind (3,215), and even the Peugeot 208 surpassed the Ford Territory at the last minute “removing it from a podium that seemed safe” with 2,887 versus 2,867 registrations.
But the most significant thing about the two very different strategies was that in the sales balance of the brands, while neither could displace Volkswagen from first place (9,785 cars), Fiat surpassed Toyota with 8,451 and 7,509 vehicle sales respectively.
A final fact cannot go unnoticed from the official numbers of the Online Information System of the Automotive Market of Argentina (SIOMAA): for the first time in many years, the proportion of the Argentine and Brazilian markets fell simultaneously.
In%20December%20of%202025,%20Argentina%20have%C3%ADa%20the%2040%%20and%20Brazil%20the%2048%,%20leaving%20the%2012%for%20%20cars%20imported%20from%20other%20destinations.%20In%20January,%20Argentina%20pas%C3%B3%20a%20tener%20the35%%20of%20total%20of%200km%20sold,%20Brazil%20the%2043%%20and%20the%20imported%20up%2010%20pointsto%20close%20the%20first%20month%20of%20to%C3%B1or%20with%20the%2022%%20of%20the%20patents.
Separated%20doesn’t%20look%20both,%20but%20if%20they%20add%20the%20imported%20from%20Brazil%20and%20the%20fromtherest%20of the%20world,%20Argentina%20had%20the%2035%%20of the%20market%20and%20the%20cars%20imported%20in general%20the%2065%.
What%20was%20happening%20in%20the%20%C3%Blast%20two%20a%C3%B1os%20was%20that%20a%20as%20that%20the%20automotive%20terminals%20importaban%20m%C3%A1s%20autos%20from%20Brazil%20(with%20tariff%200%),%20immediate%20effect%20was%20that%20Argentina%20lost%C3%ADa%20esa%20same%20percentC3%B3n%20of%20market.%20But%20inJanuary,%20with%20the%20accumulated%20of%20the%20largest%C3%ADa%20of%20the%20cars%20of%20quota%20that%20doesn’t%20pay%20arancelarribando%20in%20December%20and%20this%20month,%20the%20quota%20of%20the%20imported%20grew%C3%B3%20sac%C3%A1ndoleautos%20a%20both%20markets.
